Business professionals should never stop growing and learning, and one of the best ways to learn is by reading. But with so many self-help books and books about business out there, just figuring out what to read is a daunting task. That’s why we’ve put together this...
Marketing is undeniably expensive as it is necessary. For your new business to grow, marketing efforts must match your production; if not, go beyond. The following four principles of marketing will guide your execution of campaigns. Product For your business to...
The benefits of leveraging social media for a small business can be enormous. However, there are a lot of subtleties to be aware of. If properly implemented, a social media campaign can add a lot of value in the form of traffic and leads. Brand Awareness Social...
Customer churn is a growing problem that the recent Covid-19 lockdowns have accelerated. When consumers were forced to shop from home and use other alternatives, brand loyalty wasn’t as big of a concern. As a business owner, you will need to prevent customer...
The focus of every successful business owner is to use their time as efficiently as possible. They know that greater productivity goes hand in hand with improvement efficiently, so they never stop trying to achieve that next level. If you are a business owner, here is...
