Customer churn is a growing problem that the recent Covid-19 lockdowns have accelerated. When consumers were forced to shop from home and use other alternatives, brand loyalty wasn’t as big of a concern. As a business owner, you will need to prevent customer churn and retain more of your customers in this struggling economy. These tips can help you bring back one-time customers.
Ask Customers to Rate Their Experience
You should be sending out text messages or emails to every customer, asking them to rate their experience with your business. This presents you with the data you need to know how to improve your company’s customer experience. Additionally, it will show your customers that you care about them beyond taking their money. It’s an opportunity to show that you want your customers’ interactions with your business to be the best that it can be.
Reach Out to Former Customers
It’s never too late to reach out to past customers with a brief email or text message. Let them know you miss them and offer them a discount that they can use upon their next visit to your store. Alternatively, offer them a surprise gift that they have to claim by visiting your business. It doesn’t have to be an expensive gift, but it should be something worthwhile. Remember that you may want to use this strategy more than once, and customers will be unlikely to go out of their way for cheap gimmick.
Build an App
You can have an app created for your business for a minimal investment, and it will more than pay for itself in a short time. Think of your app as a billboard on every customer’s phone. Each time they scroll through their apps, they will see the icon for your app on their phones. This will keep your business fresh in their minds, increasing the likelihood that they will return to your business again and again.
You can look for more ways to retain your customers in addition to using the tips mentioned here. In general, consumers want to know that they are valued as your customer, so anything you can do to show your appreciation will help you rebuild customer loyalty. Customers who feel valued will be less likely to turn to a competitor.