An elevator pitch is a brief overview of your company that can be delivered in less than 10 minutes. This is a great marketing tool for small businesses. Your goal is to present your elevator pitch in a short and snappy manner so that potential customers can easily find out more about your company. The length might vary, but keep it simple.
Your elevator pitch should go beyond describing what you do. Instead, it should be focused on how your services can help your target market. For instance, instead of saying that you’re a virtual assistant, you might say that you help busy business owners get more done in less time.
Your elevator pitch should introduce yourself. For instance, if you’re a consultant, you might introduce yourself by saying that you’re there to help small business owners.
Your elevator pitch should also be focused on how you can help your customers by describing what you do every day. If your goal is to reduce time-consuming tasks, then you should also briefly explain how you do this.
Focus on how you can help your customers by describing what you do every day. Instead of only describing your features, try to highlight the benefits of your services.
Your unique selling proposition should also be used to describe what sets you apart from other business owners. You can also use this as a guide to develop a strategy or overcome an obstacle that you’ve overcome.
In-person elevator pitches are usually delivered in a social setting, such as a networking event or an elevator. One of the best ways to engage your lead is to ask a question related to your company. For instance, if you’re a virtual assistant, ask your prospect what their most tedious task is.
After your pitch is over, give your lead a call to action that they can follow up on. This should include taking the next step in your sales process, such as taking your business card.
- Before you start talking about your business, make sure that you’re able to learn something about your lead so that you can tailor your pitch to their needs. For instance, if your lead mentions being overwhelmed by their volume of work, you can introduce yourself by saying that you help busy business owners get more done in less time.
- One of the most important factors that you should consider when it comes to creating an elevator pitch is avoiding getting into a repetitive and boring routine. Instead, try to provide relevant and interesting information that will spark their interest.
- Your marketing should also provide you with a way for your lead to follow up. This can be done through a call-to-action, which is a step that your lead can take after completing the sales process.
- Don’t just write your elevator pitch. Instead, practice saying it out loud and make sure that it sounds natural. When the opportunity presents itself, try to flow through the pitch and make it sound natural.