If you want your small business to be competitive in today’s marketplace, you need to have an online store. Even if your brick and mortar shopping experience has been successful, giving your customers the option to shop online gives you a greater opportunity to make...
It’s no secret that almost every business owner dreams of owning a bigger business. But getting there can be as challenging as it is exciting. There are many factors to consider when deciding if you’re ready to scale and then how to grow bigger with as few hiccups as...
Business professionals should never stop growing and learning, and one of the best ways to learn is by reading. But with so many self-help books and books about business out there, just figuring out what to read is a daunting task. That’s why we’ve put together this...
Marketing is undeniably expensive as it is necessary. For your new business to grow, marketing efforts must match your production; if not, go beyond. The following four principles of marketing will guide your execution of campaigns. Product For your business to...
The benefits of leveraging social media for a small business can be enormous. However, there are a lot of subtleties to be aware of. If properly implemented, a social media campaign can add a lot of value in the form of traffic and leads. Brand Awareness Social...
Customer churn is a growing problem that the recent Covid-19 lockdowns have accelerated. When consumers were forced to shop from home and use other alternatives, brand loyalty wasn’t as big of a concern. As a business owner, you will need to prevent customer...
