Many companies must depend on growing their customer base to stay competitive, and one way of growing your customer base is to have a steady stream of sales leads. A sales lead is any person or business interested in the product or service you are selling. If you have a strong product or service, then many times they help sell themselves. The tricky part, then, is generating those leads. Here are some tips on how to do that.


Surely you’ve heard of the importance of networking in the business world to get jobs, promotions, and deals. The same thing is true for generating sales leads. Don’t be afraid to look outside your professional network, however. Family, friends, neighbors, and service professionals (anyone from your plumber to your doctor) can end up being the source of your next sale. Just remember that mixing your professional and personal life means you should always be courteous and respectful.

Use Social Media

Social media can be a powerful tool for connecting with new audiences and generating new sales leads. There are several different platforms you can use to engage with your audience (like Facebook, Instagram, YouTube, or Twitter) and then lead them through the process of buying your products or services. It can also be used to interact with leads you’ve already generated and build trust in your brand- the more positive interactions somebody has with you, either online or in-person, the greater they trust you.

Improve SEO

Improving your SEO can also be a way to generate sales leads by increasing the amount of traffic to your website. SEO is short for search engine optimization and is basically how high you rate on search engines like Google. Ideally, you want to be at the top of the page whenever somebody searches for something relevant to your business. So if you’re a local bookstore, you want to be at the top of the search results when somebody searches for bookstores in your area. 

It’s important to remember that lead generation is an ongoing process; it’s not something you do once in a while for a bump in sales. But by networking, using social media, and improving your SEO, you can generate a steady stream of sales leads for your business.

Anthony Kopiecki