If the last year has taught us anything, it’s that uncertainty can strike at any time. But entrepreneurs shouldn’t wait for the “right time” to start a business because the right time is always now. Though it can certainly be harder to do so during times of uncertainty, it’s not impossible. With a bit of ingenuity, you can build a business that thrives even during the most uncertain times.


Conduct regular reviews

Conducting regular reviews of your business is essential no matter what, but especially so when you hit uncertain times. During a review, there are several questions to ask yourself, such as what is working well, what can be improved, what isn’t working, and what’s missing from your business. Conducting a review should be the first step you take when your business hits uncertain times, whether it be a slow season for you or a global pandemic. This will help you form an action plan on how to deal with all the uncertainty.


Be a leader

Entrepreneurs have to wear many hats, as it were, and being a leader is one of the most critical jobs. This is only made more apparent during uncertain times. Your team members may get nervous or hopeless and even consider leaving the company during uncertain times, and it’s up to you to right the ship and keep sailing on. You do this by fighting harder against diversity and inspiring your team to keep going.


Offer products and services digitally

The digital economy is booming and shows no signs of slowing down. Offering your products and services online means you reach a broader audience, and it all comes at minimal cost to you. Building an online store and content marketing are both cost-effective ways to build your business even during times of uncertainty, but it takes time and some work to do so effectively. Luckily there is no shortage of articles and blogs online that can help you.


Uncertainty can strike at any time and in many forms, but that doesn’t mean your business has to stop growing or that your startup idea has to wait. By conducting regular reviews to form action plans, being a strong leader, and moving your products and services online, you prepare yourself to not only survive but even thrive during times of uncertainty.

Anthony Kopiecki